Peter Peterson
PRESIDENT & MANAGING PARTNER
Peter Peterson is President and Managing Partner of Cultivate Hospitality Group. In this role, he leads the strategy, origination, and execution of the firm’s consulting engagements and food & beverage investments. With over 25 years of experience working in F&B operations and real estate development, his unique background provides him with the skill set to understand F&B development from the perspective of both the operator and the developer.
Prior to founding Cultivate, Peter was a Vice President at Related Urban, the mixed-use development division of The Related Companies. As the most prominent privately-owned real estate firm in the United States with a $30 billion portfolio of best-in-class real estate including mixed-use, residential, retail, and office, Related’s hallmark development formula focuses on the careful curation of distinctive food & beverage concepts to anchor their real estate developments.
During his 12 years at Related, Peter was responsible for the master planning of the food & beverage programming for all of the company’s projects worldwide. He completed over 450,000 square feet of F&B developments, including signature restaurants, casual eateries, food markets, and event spaces. He was responsible for all the facets of the development process, including the negotiation of leases, joint venture agreements, management agreements, and licensing agreements; concept development; construction management; design oversight; and marketing/opening strategies. Peter’s responsibilities at Related also included the asset management of Related’s F&B ownership interests, including Thomas Keller’s 3-Michelin star rated Per Se.
In this role, he interfaced with each restaurant’s management team ensuring the ongoing financial viability and performance of each restaurant. Peter started his career with over a decade in operations at the Ritz Carlton Hotel Company and the Himmel Hospitality Group. He received a Master’s in real estate development from Columbia University and a Bachelor of Science from Cornell University’s School of Hotel Administration with a concentration in food & beverage management.
LIC # 02109725